Radiant Apparel for Global Women
Radiant apparel for the global woman who appreciates bold, luxury pieces that champion her individuality.
Kusuma’s Mission
Kusuma’s mission is to empower women worldwide to embrace individuality and radiate confidence through bold, luxury apparel.
Meet Our Founder, Ruby Hedge
Kusuma embodies a profound mission – to craft attire that empowers women to radiate confidence and individuality. At the helm of this vision is our founder, Ruby Hedge, whose personal journey exemplifies courage and identity. Ruby, a first-generation American born to Indian immigrants, grappled with the intricate balance of assimilation while cherishing her heritage and allowing her unique identity to emerge. Her love for fashion drew her into the bustling heart of the industry, working for iconic brands like Ralph Lauren, Gap, French Connection, and OshKosh B'Gosh. After years dedicated to the fashion industry, her community, and family, memories of dancing in her mother’s saris resurfaced. She recalled the transformative power of luxurious fabrics and bold patterns to bolster self-confidence and individuality. In 2023, this reflection ignited the spark for Kusuma. Kusuma is designed to modernize cherished Indian prints, empowering women to exude their authentic selves while showing up in a room with confidence. Ruby’s profound understanding of the intricate interplay between culture, identity, and empowerment is woven into each piece, fostering confidence, courage, and the celebration of individuality.
Our Story
Cocooned in the generous five-plus yards of silk and twirling amidst their vivid colors, Kusuma’s founder, Ruby Hedge, discovered the enchantment a beautiful textile can hold at the tender age of five. It was within these moments the seed for Kusuma was sewn. The brand name, Kusuma, honors an inspiring matriarch in the Hedge family who hails from a unique Indian community where women hold the predominant authority. For Kusuma, sovereignty is more than a concept; it’s a driving force behind every design. Each 100% silk creation is stitched with the intention to empower. As a Kusuma woman, we know you’re not simply a consumer; you’re an explorer, a pattern connoisseur, a seeker of luxury, and a soul with a thirst for discovery. With courage as your compass, tradition as your guide, and silk as your armor, we invite you to embrace the magic of discovery and celebrate the power within.
Our Mission
Kusuma’s mission is to champion women worldwide to embrace individuality and radiate confidence through bold, luxury apparel.
Our Vision
Our vision is to be a global symbol of tenacity, where women celebrate their unique identity, standing boldly and confidently.
Our Purpose
At Kusuma, we exist to modernize cherished heritage prints and fabrics and, through our attire, champion women to exude conviction while expressing their authentic style. We invite women to embrace the magic of discovery. Our intention, woven into each piece, delivers confidence, courage, and the celebration of originality.
Our Promise
At Kusuma, we promise to champion you to embrace your unique identity and style. We deliver on this promise by crafting each Kusuma piece with meticulous attention to detail and a commitment to quality and design. Our luxurious garments, made from 100% silk, ensure you invest in pieces that stand the test of time along your journey of self-expression. We provide a personalized shopping experience that celebrates your uniqueness, allowing you to choose from a spectrum of bold prints, colors, and styles. Our commitment to ethical manufacturing ensures you look radiant and feel good about your fashion choices. As a Kusuma woman, you’re not just a consumer; you’re part of our global community of explorers, pattern connoisseurs, and seekers of luxury. We empower you with the courage to embrace your identity and the freedom to stand out confidently. With Kusuma, the world is your runway.
Our Values
- Courage: Derived from our founder, Ruby Hedge, and her journey, Kusuma demonstrates the courage to embrace one’s identity and stand out boldly.
- Luxury: We believe luxury allows women to make a lasting investment in themselves.
- Individuality: Celebrating the uniqueness of every woman, we are committed to helping women express their true selves.
- Discovery: We invite women to embrace the magic of discovery, both within and without, and create connections to personal revelations.
- Tradition: We honor cultural heritage and tradition, with a focus on traditional Indian garments and their ability to evoke beauty and courage.
- Sovereignty: We encourage women to embrace the freedom to be themselves without imposing external constraints or expectations.